E-nnovate with Google

E-conomy Study

The Internet is changing the state of Israel, and being changed by it as well.

Israel has embraced the Internet, and leverages it for the greater success of the local economy. In parallel, the technology sector in Israel is playing a significant role in shaping the World Wide Web and its contribution and influence on local and global economies.


The McKinsey report published in 2010 estimates that the volume of the Israeli Internet economy in 2009 was ~50 billion NIS, representing ~6.4% of the Israeli GDP. By the year 2015, the volume of the Israeli Internet economy is expected to reach ~85 billion NIS, representing ~8.5% of GDP.


McKinsey & Company is responsible for the analysis and conclusions of this independent report, which was commissioned by Google, in order to advance the understanding of the Internet's role in shaping the Israeli economy.


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For information about similar studies commissioned by Google around the world visit this website.